Marketing, explained
without the jargon.
Plain-English notes on the things that actually move the needle: search, ads, websites, and the follow-up most businesses never get to.
Why your website gets traffic but no enquiries
Traffic is not the goal, and a site that ranks but never asks for the enquiry is doing half the job. Here is where the visitors are leaking out.
Read articleWhat actually moves you up Google in a regional market
Local search rewards different things to national search, and most advice quietly assumes the latter. In a regional market, complete beats clever.
How to tell if your ad spend is actually working
Clicks are not customers. There is one number that tells you whether the spend is earning, and the platforms don't lead with it.
The five things every service business site needs
Most business websites are brochures — they tell people you exist and stop there. These are the five parts that turn one into a salesperson.
AI search is changing how customers find you
More of your customers are asking AI for a recommendation and getting an answer, not ten links. Being the answer matters more than being the top result.
Why cost per lead beats cost per click
The cheaper click is often the more expensive customer. Optimise for the thing you actually want, and let the click price fall where it falls.
Speed, trust, and the first five seconds
Most visitors decide about your business before they read a single word. Here is what they are deciding on — and how to pass a test you can't sit twice.