A brand site and a store, built to work as one.
A national workplace-health testing provider needed a web presence to match the operation: a brand site built around booking a test, and a Shopify store carrying the full supply range — one brand across both.
A web presence to match a national operation.
Fit Test Australia does the testing that keeps workers safe in the jobs where the air itself is a hazard: respirator fit testing — their specialty — alongside ear fit testing, spirometry and audiometry, delivered on site for healthcare, construction, mining and universities, with teams working across five states.
The operation had outgrown its web presence, and the fix came in two parts: a brand site that explains the services and takes the bookings, and an online store that puts their full range of respirators and testing supplies a click away. Built as one brand — not two websites that happen to share a logo.
The brand site set the rules: the palette, the type, the voice, and the single call to action that matters most to this business — Book a Test. The Shopify store then carries that identity into commerce so precisely that moving between the two never feels like changing websites. Same blue, same type, same buttons; the seam between platforms is invisible from the outside.
The store is no bolt-on catalogue, either. It sells the gear the testers stand behind — respirators from the brands they fit every day, PAPR systems, filters, and the consumables the testing itself runs on — and it keeps Book a Test one click away throughout. For this business the product and the service are the same promise: equipment that actually fits the person wearing it.
Fit Test Australia goes to launch with a single, connected presence: a brand site that explains the work and books the test, and a store that supplies the gear — each pointing to the other, both unmistakably the same company. One brand, one booking path, one place to buy, built to grow with the range.